The development of a knowledge intensive nursery within a knowledge deprived region: the case study of Piante Faro
نویسندگان
چکیده
In this paper, the authors intend to examine the factors and practices that allowed a oncesmall enterprise to become an internationally recognized brand leader, focusing on the company’s knowledge management and use of innovation. This case will map the interplay of the local and the external knowledge and the evolutionary nature of the development of a company knowledge base within a knowledge deprived region. Piante Faro started operations in Sicily about 35 years ago as a retailer of plants suitable for Mediterranean and cold European climates suitable for interior and exterior decoration. The company is focusing on the development of four key factors: effective utilization of local natural resources; an effective and proactive global search for and utilization of technological knowledge combined with local investment in R&D relevant to local operations; and an active search for global market opportunities. The integration and management of these four factors has stimulated a remarkable entrepreneurial international growth, defining the characteristics of a unique and internationally recognized brand in its field, while acting in a socially responsible manner and supporting the local economic development.
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